관광분야 중국인관광객 관련 연구동향 내용분석

A Review on the Research Trends of Chinese tourists in Tourism Area: Focused on the KCI Journals

The purpose of this study is to examine recently published works on Chinese visitors to South Korea with the aim of identifying research trends and to offer suggestions. Content analysis was undertaken as a research approach with a total of 72 published journal articles being selected from eight tourism journals from 1995 to 2011. From this review, 8 analysis categories were further reviewed. The results revealed that the volume of the Chinese tourists study has increased since 2004; and I similar trend so has scholarly research, with a sharp rise of 50 published papers realized between 2008 to 2011. Consistent with this, was the increase in research subjects which were diversified into tourism information, tourism economic, convention and events in addition to tourism behaviour and psychology. Findings indicate, however, that the far majority of research related to Chinese tourists has been limited to quantitative methods, and that greater research variety would contribute to expand knowledge in this realm. Additional implications and suggestions are enclosed.