This study aims to (1) explore the socio-cultural function of traditional markets, (2) propose a model to estimate the value of socio-cultural function of traditional markets, and (3) investigate the elements to determine influencing factors for value estimation of sociocultural functionality. In this aim, a survey targeting households in Seoul and Kyunggi-do region who have experienced visiting traditional markets. To estimate the total economic value of sociocultural functionality, a contingent valuation method was employed to calculate the extent of willingness to pay (WTP). The results show that the average WTP of participants is 29,084 won. Considerations including education level, expenditure, traditional market`s function in contributing to revising the local economy, and entertainment were revealed as influencing factors. The findings confirm that the traditional market`s value of sociocultural functionality demonstrate that traditional markets provide space for the local community and its culture. Otherwise said, the value of the market’s sociocultural function is the prominent component of inherent value for traditional markets.
Ⅰ. 서론
Ⅱ. 전통시장의 사회문화적 기능과 가치평가
Ⅲ. 자료와 모형추정 결과
Ⅳ. 결론
참고문헌
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