오토캠핑 마니아의 동기에 관한 연구

The Motivations of Auto Camping Enthusiasts

Auto camping (also called RV camping or car camping) is becoming increasingly popular among the public due to its special attributes despite many natural constraints and inconveniences compared to other travel types. The purpose of this study is to identify and understand tourists’ motivations of auto camping manias. Data were collected form 17 auto camping enthusiasts in May 2011 through in-depth interviews. According to the results, their motivations for auto camping consists of communion with nature, improvement of family relations, escape from daily life, relaxation, social network. These five motivations are not individually separated but intimately connected to one another. The results also found that auto camping compared with visiting resort has special attributes such as freedom, social networking, relaxation, easy readiness, emotional solidarity which make auto campers revisit; providing insight for consideration for tourism destination marketers, destination managers and industry practitioners. The paper concludes with additional contributions, limitations and future research directions discussed.