The purpose of this study was to estimate the determinants of recreational casino gambling activities using logit and ordered logit models. To this end, an onsite visitor survey was conducted at Kangwon Land Casino. Three main factors (demographic, visit-related, and social-psychological factors) were included as independent variables in the models in order to understand recreational gamblers’ gambling activities. The results of this study reveal that married people and high income earners had a positive effect on the probability of being recreational gamblers. Further, that a low visit rate, overall satisfaction, and machine game preference were also found to affect the probability of being recreational gamblers. Finally, in terms of socialpsychological factors, low monetary motivation and less obsessive passion influenced the probability of being recreational gamblers. Practical implications to encourage responsible gambling culture are also presented based on the results of logit and ordered logit models.
I. 서론
II. 이론적 배경
III. 연구방법
IV. 분석결과
V. 결론 및 시사점
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