The objective of this study is to investigate a model based on a modified and exteded version of the Triandis model. This explored the structural relationships among knowledge sharing enablers, processes (knowledge collecting and donating), and outcome (service innovative behavior) in hotels. Data were derived from 418 respondents working at 10 five-star hotels in Busan. The results indicate that most of the enablers were found to be significant. New enablers, enjoyment in helping others and knowledge self-efficacy, which we then added to the Triandis model were also found to be significant. The paths from knowledge collecting and donating to employee service innovative behavior were also found to be significant; specifically, the positive relationship between knowledge collecting and employee service innovative behavior was stronger than that of the relationship between knowledge donating and employee service innovative behavior. Finally, findings and practical implications were discussed and limitations of the study and future research directions were suggested.
I. 서론
II. 이론적 배경 및 연구가설
III. 연구방법
IV. 실증분석
Ⅴ. 결론
참고문헌
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