축제 이해집단 간 의미구조관계 및 역할모형 구축

The Structural Relationship of Meaning and the Development of a Role Model on a Festival among its Stakeholders: A Comparison of Representative Korean and New Zealand Cultural Festivals

The purpose of this paper was to examine how festival stakeholders as a supply group perceive festivals and grant festival's meaning, afterward grasping the structural relationship of meaning and developing of role model. Culturally representative events, the Andong Maskdance Festival (AMF) and the New Zealand International Arts Festival (NZIAF) were compared in terms of Korean culture representation and the bringing up of local cultural arts. In addition, NZIAF also emphasized economic impact such as the contribution to the local economy. In the roles relationship, in the case of AMF, the role of the festival committee and the local government as cultural subjects was prominent. Moreover, cultural and leisure-touristic helper for central government and local businesses, cultural sender for local press and local NGO was formed. In the case of NZIAF, the Festival committee which emphasized private autogenous power was revealed as an economic and cultural subject. Economic helper for central government, local government and local press, and economic sender's role for local businesses, and leisure-touristic sender for local NGO was formed.