지역사회의 ‘삼차원 다(多)축제 평가 모형’ 개발을 위한 탐색적 연구

An Exploratory Study Towards Developing a Three-Dimensional Model of Evaluation for Multiple Festivals in Local Communities

Local communities are increasingly exerting their efforts to attract many tourists through events such as festivals to cope with the changing leisure environment, and the current trend is to gradually increase the size of such events. However, in practice, within the academic field, there has only been research on the level of satisfaction and market segmentation with respect to festivals from the point of view of tourists or local residents. As such, there has yet to be development of a model that can be implemented to evaluate the distinct results of each local festival from the overall point of view of local residents that are socially, culturally and economically affected by the festival, the civil servants that directly operate the festivals and the tourists that participate and enjoy the benefits of the festivals. Therefore, this study identifies such issues surrounding the evaluation of local community festivals and attempts to establish a theoretical foundation for the development of a model that can be implemented to objectively evaluate the distinct results of various festivals held in each local community from the overall point of view of local residents, civil servants and tourists