제주올레에서의 자연과의 교감과 편익인지가 장소애착에 미치는 영향

Effects of Communication with Nature and Perception of Benefits on Place Attachment at Jeju Olle

This study intends to know about the impacts of communication with nature and perception of benefits on place attachment at Jeju olle. This study also investigates differences on communication with nature, perception of benefits, and place attachment between resident visitors and non-resident visitors. The survey was conducted twice (April 24, 2010 and May 1-9, 2010) at course 14-1 and 7 in Jeju Olle, collect 339 copies, and used 298 for analyzing. According to the results, first of all, 3 specific factors (consentience with nature, new experience and learning, health promotion) affect place identity. Second, 2 specific factors (consentience with nature, health promotion) affect place dependence. Finally, there are statistically significant differences on health promotion, improvement of social bond, and place dependence between resident visitors and non-resident visitors. Resident visitors show high perceptions on those factors than non-resident visitors. This study could be useful for developing events, festivals, and experience programs of Jeju Olle. Also, marketing plan for both residents and non-resident visitors could be established by using preliminary data.