시티투어의 매력성이 연계프로그램 선호도에 미치는 영향

Effects of the City Tour's Attractiveness on the Preference for the Linked Tour Programs

This study is to identify significant factors representing city tour attractiveness in Busan; to confirm the level of preference for both linked tourism programs and linked discount programs which tourists want; and investigate cause and effect relationships among city tour’s attractiveness, linked tourism programs and linked discount programs; and provide implications for promoting Busan tourism. As a result of the research, it seemed to be needed that the reconstructed linked tourism programmes containing the historic heritages, which is not included on the tourism route at the moment, the well-known tourism spots and the recreational facilities. It also shows that the tourists prefer to have the reduced transportation fares and the entrance discount programmes. It seems to be accepted that the various types of passes are required to extend the length of tourists stay in Busan. The study has limitations in terms of seasonality factors, sample subjects, transportation congestion, cost. The study recommended to include foreign tourists in the sample frame.