탈근대 관광의 개념과 그 사회문화적 형성

Concept and Formation of Post-modern Tourism: An Interpretation of In-depth Interview of the Domestic Tourism Product Providers

Focusing on etic perspective of post-modern tourism concept, author interprets domestic tourism trends and the factors influencing the trends using the in-depth interview data of the domestic tourism providers' in Korea. The concept of post-modern tourism can be re-defined as general tourism trends for consumption of signs and images or preference for experience of simulation, individualized tourism, dedifferentiation of tourism from other domains such as arts, music, education, architecture, sports and so on, and concerning for sustainable tourism. Aesthetic images shown on TV or mass media trigger the tourism consumption of signs and images at destination. The increased number of owner drivers and advanced info-communication technology augment independent tourism trend. Also, the domain of tourism is dedifferentiated from daily life, regional culture, education due to national policies and socio-economic factors such as increase of the income, growing nuclear family households, a five day school week system. Finally, sustainable tourism is not considered as a general tourism trend though some social enterprises and government authority pursue it.