한방 테라피 의료관광 체험의 여가 심리학적 모형에 관한 연구

A Study on Leisure Psychological Model of Medical Tourism Experience by Oriental Medicine Therapy

This study would verify the structural relationship between experience of Oriental Medical Tourism and satisfaction, and the structure of medical tourism experience is discriminated by both cognitive and affective components to verify the cause and effect relationship with leisure psychological factors. Experience are classified by 'Natural/ Environmental', 'Physical/ Sensibility', 'Social/ Relationship', 'Intellectual/ Internal', and 'Affective' components. The study revealed that 'Natural/ Environmental', 'Physical', 'Intellectual/ Internal' experience, which are cognitive components influences 'affective' components by showing that it is statistically meaningful. Moreover, investigating the relationship between cognitive components and leisure satisfaction, 'Intellectual/ Internal' experience affects leisure satisfaction significantly in a statistical meaning. This study provides academic implication for investigating cross-cultural differences between western-oriented medical tourism and oriental medical tourism, while the study had several flaws in terms of limited research area and short-period survey.