여행지 이전 경험과 음식점 사전 계획에 따른 여행 중 음식점 정보탐색 행동 비교

Comparison of Restaurant Information Searching Behavior during the Trip based on Previous Destination Experience and Restaurant Pre-planning

As the importance of food in tourism has increased, tourists’ food consumption should be shed light on. The purpose of this study was to compare differences on traveler’s usage of restaurant information sources, the importance of restaurant selection attributes, and trip characteristics based on previous destination experience and pre-planning restaurant before departure. A total of 339 persons who had travel experience in the last 6 months participated through on-line survey. One-way ANOVA was used to identify the differences among four groups (G1; Tourists who had pre-destination experience and pre-planning restaurant, G2; Tourist who had pre-destination experience, but didn't have pre-planning restaurant, G3; Tourist who didn't have pre-destination experience, but had pre-planning restaurant, G4; Tourist who didn't have pre-destination experience and pre-planning restaurant). The results showed travelers who pre-planned restaurant choice spent more travel and dining-out expenses and tended to search information using prior experience and words from friend/family, while travelers who did not plan restaurant choice before departure tended to use signboard to search restaurants during travel.