외래관광객의 속성수준 평가와 전반적 만족간의 관계 연구

A Study on Relationships between Attribute Level Performance and Overall Satisfaction of Inbound Tourists

The purpose of this study was to examine the relationships between attribute level performance and the overall satisfaction of inbound tourists. It was hypothesized that asymmetric and nonlinear relationship between them. For this study, total 8,677 out of 12,038 data which were collected during 2011 as inbound tourist survey was used. Regression analysis was adopted for statistical analysis. The result of analysis reveals that all 10 individual attributes of satisfaction have statistically significant impact on overall satisfaction of inbound tourists. The asymmetric and nonlinear relationships between individual attributes and overall satisfaction were analyzed. Lodging, shopping, and tourist attractions among the 10 individual attributes of satisfaction has asymmetric relationship with overall satisfaction level. All individual attribute rated positively on satisfaction level has nonlinear relationship with overall satisfaction level while only five individual attributes including lodging, FNB, shopping, tourist attractions, and tourist information service which rated negatively on satisfaction level has.