동물 테마파크 방문객의 인식에 관한 수정된 IPA(중요도-성취도 분석)연구

An analysis of an animal theme park using a revised importance-performance analysis approach: The case of Jindo Dog Theme Park

The Jindo Dog Theme Park in Jindo of South Jeolla Province has been a popular tourist attraction among families with children. In order to manage the theme park effectively, a service and facility assessment by the visitors is essential. This study used a revised importance-performance analysis(RIPA) approach to explored the visitors' satisfaction on the theme park attributes. Using this simple and effective research tool can aid the management to identify the areas of shortfall and sucess in order of priority. Therefore, managerial implications are provided for the theme park. Through a factor analysis on the theme park attributes, six factors were extracted as 'employee and information provision', 'environment and cleanliness', 'experience', 'animal welfare', 'accessibility' and 'facility'. The RIPA results indicate that more efforts are required to encourage the display of Jindo dogs' natural behaviours. Also, more road signs should be provided. Additional areas of improvement and implications are discussed at the end of the paper.