호텔직원의 내부마케팅이 조직몰입에 미치는 영향

The effect of hotel employees' internal marketing on organizational commitment: job competency as a mediating effect

This study examines the impact of internal marketing(authority delegatio, benefits, education training, and compensation systems) on organizational immersion in the ever-developing hotel industry market and the intermediate effect of job competency between internal marketing and organizational immersion. The purpose of this study is to study how the internal marketing of hotel employees in the hotel industry, which has been particularly struggling since COVID-19, has the mediated effect between organizational immersion. An empirical analysis was conducted through a total of 373 questionnaires for four-star hotels in Seoul and Gyeonggi Province. In addition, internal marketing (authority delegation, benefits, education training and compensation system) has been confirmed to have a significant impact on organizational immersion, and job competency has been confirmed to serve as a medium between internal marketing and organizational immersion. As a result, we can the effect job competency of hotel employees.