키오스크 특성과 만족도, 추천의도, 지속사용의도에 관한 연구

A Study on Kiosk Characteristics, Satisfaction, Recommendation Intention, and Continuous Use Intention: Focusing on Fast Food Restaurants

Kiosk’s position in the distribution industry is becoming more and more critical in recent years and expected to become universal not only for large-scale catering franchise but also for small business owners. It also predicted that consumer will become familiar with using the kiosk and will prefer the kiosk over going to a salesperson. Today, kiosks are becoming more and more critical in modern society, but the reality is that there is still insufficient empirical research on kiosks. Therefore, this research investigated influence relationship among kiosk characteristics, satisfaction, continuous use intention and recommendation intention. The research resulted in several significant findings. First, playfulness, information quality, and navigability of kiosk characteristics have a positive effect on satisfaction. Second, satisfaction has a positive effect on continuous use intention and recommendation intention. This research expected to provide useful suggestions on how to use the kiosk in ways to continuously and systematically attract and secure customers for various food service.