일식 레스토랑의 식공간 연출이 소비감정과 재방문의도에 미치는 영향

The Effect of Japanese Restaurant's Food Space Direction on Revisit Intention: Focusing on the Mediating Effect of Consumption Emotion

The purpose of the study is to identify the impact of the food space production of Japanese restaurants on consumer sentiment and revisit intention. A total of 350 copies were distributed to consumers using Japanese restaurants in Seoul and Gyeonggi Province from August 1 to August 15, 2020. The survey was investigated by convenience sampling method, and a total of 273 copies, excluding 37 unfaithful questionnaires, were conducted using JAMOVI 1.0.7.0 Ver. to analyze frequency, analyze reliability, and perform multiple regression analysis, and verify mediated effects by applying Bootstrapping 1000 samples. The analysis results of this study are as follows. The result of Hypothesis 1 was partially adopted, “The production of a Japanese restaurant's eating space will have a positive effect on job stress.” The result of Hypothesis 2, “The production of a Japanese restaurant's dining area will have a positive effect on the intention of revisiting.”, was partially adopted. The result of hypothesis 3 was adopted: “Consumption sentiment will have a positive effect on revisit intentions.” The result of Hypothesis 4 was adopted, “The production of a Japanese restaurant's food space will have a positive effect on the intention of revisiting by mediating consumer sentiment.” These findings have identified the needs of customers using Japanese restaurants, and provide implications for the marketing strategy of the Japanese restaurant's operator.