중국 농촌관광동기의 push-pull요인이 행동의도에 미치는 영향

The Effect of Push-pull Factors on Behavioral Intentions in Chinese Rural Tourism Motivation

The purpose of this study is to study the impact of push-pull factors on rural tourism motivation on behavior intention as Chinese rural tourists. First, the push factor of China's rural tourism motivation has been shown to have a significant impact in the direction of plus (+) on the intention of action. Second, the pull factor of China's rural tourism motivation has been shown to have a significant impact in the direction of plus (+) on the intention of action. Therefore, rural tourist attractions in China should not only look at tourists' internal motivations but also work to increase the external motivation of tourist attractions. The expansion of infrastructure to create tourist attractions and the development of customized events for local tourists can enhance tourists' intention to revisit and recommend tourism. Finally, I hope to study more rural tourist attractions suitable for various areas.