중국인들의 한류 콘텐츠에 대한 소셜미디어 빅데이터 분석

Social Media BigData Anaysis on Korean Wave Contents of Chinese

The purpose of this study is to analyze the changes in perception of Korean Wave Contents viewed from the Chinese perspective by using Big data of Baidu social media in China. For this purpose, we collected data on “Korean Wave” in Baidu, China's representative portal site for Three years from 2017 to 2019. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of accommodation, shoping and tourism destination were high. Accordingly, practical implications were persented.