북한인식과 대북 관광 공적개발원조(ODA) 효과성과 태도의 구조적 관계

Structural Relationships between the Awareness of North Korea, the Effectiveness of Tourism ODA, and Attitudes towards tourism ODA

The aims of this study were to investigate the structural relationship between the awareness of North Korea, the effectiveness of tourism ODA, and attitudes towards tourism ODA among university students. To achieve the purpose of the study, a questionnaire was designed after the review of previous studies, and then the online survey was fielded December 7-21, 2020, administering the survey to a convenience sample of university students. The reliability and validity of the model was verified and seven paths presented were statistically significant, and the path (environmental effects of Tourism ODA and attitudes towards tourism ODA) was not significant. Based on the study’s findings, this study discussed academic ccontributions, practical implications, and research limitations. The results of this study provided empirical information on the awareness of the effectiveness of tourism ODA and ODA policy.