베이커리를 활용한 식공간 연출이 고객감정과 재방문의도에 미치는 영향

The Effect of Bakery-based Food Space Design on Customer Emotions and Revisit Intention

This purpose of this study is to verify the effect of bakery-based food space design on customer emotions and revisit intention. Food space design was divided into food styling and dining space desing, and customer emotions and revisit intention were composed of a single factor. To achieve the goal, a survey was conducted on customers who purchased bakeries at hotels and restaurants. The survey was conducted from 1 May 2020 to 1 June 2020 using the Google Online Questionnaire. 293 collected questionnaires were used for statistical analysis. The results of the hypothesis are as follows: (1) Food styling and dining space design have positive effect on customer emotions. (2) Dining space design and customer emotions have positive effect on revisit intention. (3) Food styling and dining space design have on the revisit intention by mediating customer emotions. The results of this study theoretical and practical implications for the marketing strategy of restaurant business.