웰니스관광이 주관적 행복감과 재방문 의도에 미치는 영향

The Effect of Wellness Tourism on Subjective Happiness and Revisit Intentions

In this study, physical, emotional, social, intellectual, and mental wellness were set as sub-factors of wellness tourism as an effort to bring the mind and body to an optimal state, and the effects of these factors on subjective feelings of happiness and revisit intentions were examined. For the questionnaire, 220 valid questionnaires targeting wellness tourism experiences were used to verify the causal relationship by using SPSS 23.0, and a multiple regression analysis was conducted on the effect of each factor on subjective feelings of happiness and revisit intention. Thus, wellness tourists have been shown to improve physical health through tourism activities, reduce stress, take a break, find mental health, and find the meaning of social relationships through experiences they experience with people they share. And then, it was found that wellness tourists can influence the loyalty of tourism products through tourism activities, and it was confirmed that these factors become major factors for consideration of tourism products. In addition, through this, practical and theoretical implications are provided.