이벤트기획사의 직무환경이 조직몰입, 혁신행동에 미치는 영향연구

The Effects of Job Environment of Event Planning Companies on Organizational Commitment and Innovation Behavior

In South Korea, the event industry has rapidly grown since the 1980s due to informatization, globalization, various experiences is projected to continue its growth along with the related industries in various fields. However, working conditions, reward systems, and other associated conditions for employees, who play a key role in the event industry, are deemed to lag behind the industry’s growing trend. Therefore, it is necessary to identify which factors of the work environment, organizational commitment, and innovative behavior are valued by these employees and help control their emotions or strengthen their intentions to stay in order to effectively create organizational performance through employee commitment and innovative behavior. This study aimed to identify the relationships between the work environment, organizational commitment, and innovative behavior in event planning companies According to the study’s results, of the work environment, reward systems affected the employees’ affective and continuance commitment, and the human environment influenced their affective and normative commitment. In addition, the physical environment influenced their normative commitment. Moreover, affective commitment had a statistically significant relationship with idea development and execution, and continuance commitment had a statistically significant relationship with idea execution. In the study, preemptive factors for achieving organizational performance more readily were derived through the process of event planning companies that leads the work environment to organizational commitment and organizational commitment to innovative behavior. The findings of this study will serve as useful reference data for effective human resources management in companies by providing them with practical implementation measures such as the creation.