Recently, people’s primary concern is to live more healthy and have a little rest and relaxation. So, this leads a new lifestyle, ‘LOHAS’ to satisfy their desires. As a way to investigate the LOHAS, the purpose of this study was to examine the LOHAS consciousness on tourist behavior and satisfaction visited Jeju. Data were collected from 356 tourists who visited Jeju, from 24 to 30 November, 2012. Collected data were statistically analyzed using SPSS. 19.0. For the analysis method, frequency analysis, factor analysis and regression analysis were conducted. The results can be summarized as follow. First, ‘LOHAS consciousness is significantly influenced by tourism behavior’ was verified to have statistically significant influence. Second, ‘Tourist behavior has significant effect on satisfaction’ showed statical significance. Findings from this study suggest that local government and tourism businesses have a commitment to provide various educational program or eco-experience when establishing the tourism development policy. Also, food service industry has a commitment to develop local cuisine using organic or environment-friendly agricultural products which grow in Jeju to satisfy tourists' desires.
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 분석결과
V. 결론
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