제주도 관광지의 관광동기유형에 따른 관광만족에 관한 연구

A Study on the Strategics of Tourism Satisfaction based on Motive Types of Jungmoon Tourist Resort Complex in Jeju Island

The purpose of this study is to prove the influence relationship of tourism attributes, tourism motivations, tourism satisfactions in tourist resort. Jungmoon Tourist Resort Complex, the largest tourist resort in Jeju, has been developed from 1970s and is still developing. However, nothing but hotels and a few tourist facilities exist in Jungmoon area. There are not many facilities and programs which can attract tourist. This study deals with on the tourist attributes satisfaction based on motive of tourist to Jungmoon Tourist Resort Complex in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism satisfaction factors. With 301 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation Types and satisfaction were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of Jungmoon Tourist Resort complex, many tourist must visit four seasons and tourism facilities and programs will be develop, management system will be improve.