관광 재방문의도 결정요인에 관한 메타분석

Meta Analysis on Determinants of Tourist Destination Revisit Intention

The purpose of this study is to draw comprehensive conclusions about revisit intention of a tourist destination by integrating the results of researches concerning the relationship between a revisit intention to a tourist destination and its antecedents. In order to achieve the purpose of this study, BHHR Meta-Analysis were used for data analysis. A meta-analysis refers to methods focused on contrasting and combining results from different studies. The results are as follows. First, the effect size of relationship between antecedent variables and revisit intention was in high level. The antecedents of revisit intentions were identified based on the three groups including changed attitudes, overall satisfaction and evaluations of on-site experiences. Second, The average effect size of antecedents on revisit intention was compared according to research survey sites. Accommodation was the highest and followed by restaurants, conventions, festivals and tourist attractions. In addition, the average effect sizes was varied depending on the research survey sites and survey timing.