도시 관광콘텐츠 구성요인 개발에 관한 연구

Developing Construct Factors of Urban Tourism Contents by Applying ZMET (Zaltman Metaphor Elicitation Technique)

The study is to develop Construct Factors of Urban Tourism Contents (CFUTC). In order to achieve this purpose, the study adopted qualitative research. Specifically, literature review regarding Zaltman Metaphor Elicitation Technique (ZMET), and Spradley's analysis method have been done. Through analysis process, 79 concepts were drawn from 293 examples related to Urban Tourism Contents. In result, 15 subordinate factors were drawn from 79 concepts. And finally, 4 superordinate factors were drawn from 15 subordinate factors. Urban Tourism Contents' 4 superordinate factors are “Tourist Attractions Contents”, “Cultural Image Contents”, “Tourism Experience Contents”, and “Brand Story Contents”. This study concluded that CFUTC could make a great contribution to the revitalization of urban tourism. CFUTC from this study are very useful and practical for making tourism policies and marketing strategies and are highly related to making cities more attractive, which can result in more incoming tourists. The study, however, has limitation in terms of generalizability and transferability.