글로컬리즘을 향한 지역축제의 운영방안에 관한 질적 연구

A Qualitative Research on the Management Plans for Local Festival toward Glocalism: Focus on the Avignon Festival Case

This qualitative research addresses the management plans for local festival toward glocalism by analyzing the well-known Avignon festival. To suggest the more effective ways of improving the local festivals in Korea, we did some in-depth interviews with festival experts regarding the following 4 aspects of festival: ‘festival management’, ‘festival examples’, ‘festival theory(culture theory)’, and ‘festival consulting’. After that interviews, the five factors are found for effective management plans from the Avignon festival case analysis. In-depth interview that Hatch(2002) suggested and a qualitative study of Seidman(2006) are used for analysing research. The factors are: historicity (regionality) or placeness/ cultural character/ friendliness/ operability/ economic feasibility. This study proposes the importance of the “glocalism” for the success of any local festival toward globalization. In addition, the results of this study will provide festival managers another theoretical evidence through the factor analysis of Avignon festival which leads local glocalism. The lessons from the Avignon festival analysis can be helpful at the site as measures for developing and succeeding lots of local festivals in Korea.