관광자 정체성의 개념과 심리적 구조 차원

A Study on the Concept and the Psychological Dimensions of Tourist Identity

The study aimed to identify the concept and the structural dimensions of tourist identity. A narrative inquiry method was utilized to collect and analyze the data. A total of 79 college students were contacted to collect the data. The respondents were encouraged to describe who they were as tourists. As their responses, a total of 147 contents which contained a meaning of tourist identity were analyzed. The content analysis identified the structural dimensions of tourist identity, that is, tourist style(internal style and behavioral style), aptitude for travel(ego-involvement and self-efficacy). In addition, tourist style was categorized into internal style(personality and motivational tendency) and behavioral style(planning and preference). Furthermore, the study found out that an individual’ tourist identity was not limited to one specific dimension but encompassed several dimensions simultaneously. It is expected that the results of the study would be helpful to develop the measurement scales of tourist identity in future studies. There are several limitations. Researcher’s subjective analysis and various social context can not guarantee external credibility embedded in qualitative research.