사회계층별 도시내 여가목적 이동성 변화특성 분석

Investigation of Leisure Mobility Patterns across Social Classes within a City: Application of Social Network Analysis

The purpose of this study was to investigate leisure mobility patterns across social classes within a city. Transportation O-D data sets within Seoul for the years of 1996, 2002 and 2006 were utilized to analyze the patterns of leisure purpose mobility for each of three social classes. As the results of Social Network Analysis, there were significantly different in leisure mobility patterns across social classes and the different patterns affected the structures of leisure destinations within a city. For upper class destinations, club effects were found. For five destinations in Gangnam of Seoul, the ratios of people from upper class were much higher than that of other social classes for three analyzed years. On the other hand, ghetto effect was found where the ratio of lower class people was higher than that of other classes continuously. As the results of Mobility Analysis employed for all social strata, popularization effect, the imitation mentality toward the consumers' behavior of certain social class, was also identified in eight destinations. Being an initial attempt to understand different patterns in leisure mobility across social classes, this study generally supported Social Network Theory and provided basic information which was useful to establish systematic leisure policies. The limitation of this study and future research were discussed.