It has previously been proven that tourists' authenticity experiences have significant impacts on their post-tour assessment. The purpose of this study is to examine the moderating role of tourists' motives between their authenticity experiences(object-based objective, existential) and post-tour assessment and explore the structural relationships among them. A total of 479 usable data were collected in one of the Korea's representative cultural tourist destinations, Gyeongju and analyzed utilizing structural equation model. Firstly, it was shown a good fit of the structural model among tourists' object-based objective authenticity, existential authenticity, and their post-tour assessment. Secondly, all the hypotheses testing the relationships among tourists' object-related and existential authenticity experiences and post-tour assessment were adopted. Finally, it was found that tourists' motives(culture, healing) did not play the moderating roles in the relationships between object-based and existential authenticity experiences and post-tour assessment. This study provides an insight into the relationships among tourists' motives, authenticity experiences, and post-tour assessment and implications for future research.
I. 서론
II. 선행연구 및 가설설정
III. 연구방법
IV. 분석 결과
V. 결론 및 시사점
참고문헌
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