This study investigates the validity of placeness formation in the vitalization of industrial heritage’s reuse. Structural Equation Modeling (SEM) is used to verify the causal relationship between the factors of placeness, place attachment, and behavior intention. This study indicated the following results: 1. The evaluation of placeness targeting visitors to Seoul National Museum of Modern and Contemporary Art (MMCA) contains five detailed attributes: Creativity, Historicity, Modernity, Meaningful and Originality; 2. The factors of placeness (Meaningful, Physical and Behavioral factor) positively affects placeness, and especially the 'physical' factor was most significant; 3. Placeness attachment plays a key role as a partial mediator in the relationship between placeness and behavioral intention. This study contributes to the relationship between placeness for industrial heritage’s reuse and visitors' recognition. Implications for tourism planners and developers are discussed.
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 연구결과
V. 결론
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