의료서비스 해외진출을 위한 의료관광객의 의료이용 요인 분석

A Study on Factors Affecting Medical Travelers’ Healthcare Utilization for Healthcare Service Overseas Expansion: Focusing on Health Examination Center in Hong Kong

The objective of this study was to investigate the expansion overseas of Korean healthcare service. A field survey was conducted using structured interview questions with residents in Hong Kong, considered an international location, and rich by purchasing power parity and thought to be a 'healthy' city. The Anderson model is applied for the analysis of health examination service utilization. Results concluded that age, sex, nationality, marriage status as predisposing factors; and obesity, smoking, having breakfast regularly, perceived health status in need factors have a significant effect on preference for service utilization. Futhermore, adjusting predisposing, enabling and need factors, people who have willingness to use Korean health examination center, were inclined to visit Korea as medical tourism. Further research should be conducted to consider institutional factors influencing health examination service use.