스마트폰 관광목적지 어플리케이션 신뢰형성모델에 관한 연구

A Study on Trust Building Model in Tourism Destination's Application: In the Case of Local Government

The purpose of this study was to investigate the influence of the trust building model factors by those who use smartphone applications in order to search out tourism destinations. A survey was conducted from June 1 to July 20, 2012. A total of 410 questionnaires were collected, of which 332 usable questionnaires were analyzed. The results of the study were as follows: First,, the 'trust building model' factors of tourism information services were divided into six factors including perceived reputation, perceived size, information quality, system quality, perceived usefulness and design. Second, most of the trust building factors except perceived size and design exerted a positively significant influence on trust. In particular, perceived usefulness was the most influential factor in terms of the trust building factors, followed by system quality, information quality, and perceived reputation. Finally, tourism application trust, which was built by the trust building factors, positively affected the user's attitude.