스마트 정보 환경과 관광안내소 방문 수요

Use Demand for Tourist Information Centers in the Smart Information Era

The revolutionary development in recent information communication technology has substantially transformed tourist behaviors in searching for travel information. The advent of the 'smart information' era representing the wide diffusion of mobile devices, such as smartphones and wireless tablet computers, has encouraged tourism organizations to reconsider their current Operation Systems (OS) for tourist information centers (TICs). This study intends to provide useful TIC management implications, which can assist the traditional forefront engines of tourism promotion, to help deal with the dramatically changing information environment. Using a sample of Korean domestic tourists, this study aims to provide opportunities to understand what elements of technology development influence tourist visits to TICs. From this study, results revealed that the innovative progress in information communication technology had negative effects on TIC use demand. It is interesting that many SNS users revealed their preferences for frequent visits to the tourism facilities. Several constructive management strategies are proposed to fulfill TIC visitor satisfaction.