정책흐름모형(PSM)을 적용한 지역전문관광통역안내사 자격제도 도입과정 분석

An Analysis on the Policy Making Process of the Regional Tourism Interpretation Guide Qualification System Based on Kingdon’s Policy Streams Model

This study aimed to analyze the policy making process of the regional tourism interpretation qualification system based on Kingdon’s policy streams model. For this study, a case of Jeju Special Self-Governing Province’s regional tour guide qualification system which was developed to solve the problems of unqualified guides in the region was examined utilizing Yin’s case study method. The major findings of this study were twofold. Firstly, three policy streams were not coupled as policy alternative stream and political stream were not established. Secondly, policy entrepreneur did exist only in the beginning of the policy process, but acted with very weak role. Eventually the policy window did not open, and the policy making of the tour guide qualification system failed. For the practical applications, this study suggested that the preparation of the policy agenda, tourism policy network, and the capacity of policy entrepreneur are important especially in the policy context of ambiguity.