This study aims to examine how a tourist's 'post-gaze' in TV reality programs can influence their decision-making process to engage in the participation of outdoor recreational activities, and to investigate the structural relationship link between these two entities. In order to analyze the decision-making process, a model of goal-directed behavior, including the factor of weather influence on the structural equation method, were adopted. An on-site survey collected 403 samples for analysis. Results from this study found that prior experience, and family affection, have a statistically significant effect on attitude. In addition, attitude, subjective norm, positive anticipated emotion, and negative anticipated emotion, all have a significant effect on desire. While perceived behavioral control does not have significant effect on desire, it has significant effect on behavior intention. Desire was shown to have a great effect on behavior intention.
I. 서론
II. 문헌연구
III. 연구방법
IV. 분석결과
V. 결론 및 시사점
참고문헌
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