학술저널
This study aims to analyze how after purchasing at item regret may follow, and the irrational intention to use and item, and even repurchase pre-paid coupon packages. Five different experimental scenarios were created and 536 respondents participated in the research. Results of the study indicate that consumer's regret after the purchase of coupon package influence the intention to repurchase. In addition, influence of the post-purchase regret differ based on the percentage of pre-paid coupons.
I. 서론
II. 이론적 배경
III. 연구 설계
IV. 연구 결과
V. 결론
참고문헌
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