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What Makes Recreationist to Continue to Participate an Adventure Recreation? : Focused on the Relationship between Flow and Addiction

In order to understand behavior of adventure recreationists, this study explored their flow experiences and addictive behaviors. Previous studies on outdoor recreation only provided the positive side of recreation within flow experiences. However, addictive behavior can also arise in recreation experiences in which recreationists have lost control. This study therefore examined the relationship between the flow experience and addictive behavior. Through a structural equation model of flow experience, addictive behavior and continuous participation showed that higher flow experience indicated more addictive behavior in adventure recreation. Moreover, flow experience was affected by continuous participation. However, addictive behavior was not affected by continuous participation. The reason is that for addictive behavior in adventure recreation, there is a tendency to want to enjoy the recreational activity on one’s own. In other words, continuous participation, including social participation, was not affected by addictive behavior in adventure recreation. Adventure recreation management, and planning the flow experience, must be considered.