기후변화인식과 관광객의 만족 및 행동의도 간 관계 탐색

Exploratory Study on the Relationship between Attitude on Climate Change and Tourist' Satisfaction and Behavior Intention: The Case of Tourists at Natural Tourist Attractions in Jeju Island

This study examines the relationship between climate change perception, and tourists' satisfaction and behavioral intention, in order to explore the effect of climate change perception on tourists, focusing on implications for natural tourist attractions in Cheju Island. According to survey analysis at World Natural Heritage sites on Cheju Island, there is a high score group on climate change perception, having a significantly higher average point than the low group in tourists' behavioral intention and environmentally responsible behavior. Meanwhile, climate change perception does not have significant mediating effects on tourists' satisfaction, revisit and recommendation intentions, or environmentally responsible behavior, except in the case of overall satisfaction. However climate change perception as an independent variable has significant effects on revisit and recommendation intentions, and environmentally responsible behavior. It especially has a strong effect on environmentally responsible behavior, as much as tourists' satisfaction. Some implications are also provided.