메가이벤트가 외식업에 미치는 영향과 외식업 운영향상을 위한 지원에 대한 인식

The Effects of Individual Motivation Factors and Network Externalities on Satisfaction in Restaurant Information Sharing on SNS

This study is intended to suggest an ideal direction on stimulating the restaurant industry of Korea amid its 2018 Winter Olympics in Pyeongchang. To accomplish the objective, a survey investigated their perception of how mega-events would influence their restaurants and local communities and examined what support measures are needed from local governments. The findings are as follows. As a region had more tourist spots and a restaurant owner was more experienced in running their business, there was more positive perception as to the following: improving amenities; attracting more customers; enhancing internal quality; developing local food production and the restaurant industry; improving local tourism environment. In terms of support measures from local governments, PR such as marketing for outsiders was perceived to be the most essential than supporting restaurant operation and improving the environment.