여행비용법을 이용한 지역축제의 가치추정

Estimation of Value of Local Festival Using Travel Cost Method: Focusing on the 21st Danyang Ondal Culture Festival

The purpose of this study, the estimated of results the variables affecting the visit demand of the Danyang Ondal Culture Festival using the Travel Cost Method (TCM). In order to purpose the research goal, the study conducted the survey in the venue of the festival and selected the research subjects at random sampleing. If you look at the results of the study, are presented as having relatively more tourists close to women and married visits. In addition, among the four factors that constitute the festival service quality, two factors are influenced by visit demand positive (+) and visitors to Danyang Ondal Culture Festival showed a positive effect on visit demand satisfaction in relation to the event contents and amenities. The economic benefit of tourists visiting the Danyang Ondal Culture Festival is estimated to be 157,978 won. In conclusion, In this study the Danyang Ondal Culture Festival was approached as a value of socio-economic and presented as such, implications for the socio-economic value of the local festival to be gained through the feasibility.