외래관광객의 쇼핑 체험요소가 만족도, 정서적 몰입에 미치는 영향

Examining the Impact of Effects on Experience to Foreign Visitors' Satisfaction and Affective Commitment: Pine & Gilmore's Experience Economy Perspective

This research aims to discover the influence of experience factors (Entertainment, Educational, Escapism and Esthetic) on foreign visitors’ shopping experience in Korea. This study examines the effect of experience on foreign visitors’ satisfaction and affective commitment. Data from 127 valid samples out of 150 foreigners who visited Seoul were obtained and empirically tested and analysed using SPSS 18.0 and AMOS 18.0. The results show that the entertainment and escapism experience has positive effect on foreign visitors’ satisfaction; whereas educational and esthetic experience has an insignificant effect. Furthermore, the result shows that satisfaction has positive effect on affective commitment. This research findings have managerial implications and further future research is required.