지속가능한 관광지성장관리에 관한 실증분석

Empirical Analysis on Sustainable Tourist Destination Development Management: Strategy to Attract Tourists Continuously After Holding the Winter Olympics

It is difficult to find the factors which determine the tourist destination life cycle, with most researchers failing to address it properly. The biggest cause of this failure is the researcher's way of investigating the effect relationships using regression analysis without selecting a specific analysis model for visit demand factor of which its associate variables affect the development of the tourist destination and applying this to the trend line. In this aspect, accurate analysis on visit demand factor may contribute to the strategy for continuous tourist destination development in the future. This study searches for the demand factors and aims to search for a development demand factor that affects tourist destination development using a panel model and gravity model. Discovering why tourists visit certain tourist destination through scientific research is useless because psychological desire of tourist behavior or tourists’ motivation cannot be estimated by numbers. However, based on the human desire to simplify complicated social phenomena, the researchers attempted this study.