문화관광지 체험이 지각된 가치와 장소애착에 미치는 영향 연구

A Study on the Impact of Perceived Value and Place Attachment by Cultural Tourism Site Experience

The purpose of this study was to investigate the effect of cultural tourism experience on perceived value and place attachment. First, it was found that the factors of cultural tourism experience had a significant effect on perceived value, but only educational experience and aesthetics among the total four factors had a statistically significant effect, while entertainment and deviant experience had an effect. Did not appear to have. Second, the perceived value showed statistically significant results on place attachment. Third, it was found that educational experience, deviant experience, and aesthetics had a statistically significant effect on place attachment, but entertainment effect did not have a significant effect on place attachment. Overall, the psychological part of tourists was partly affected by the pandemic of the novel coronavirus infection around the world, including Korea, and the entertainment part is thought to have been dismissed. This study resulted in the result of a study in which the experience of local cultural tourism sites was dismissed differently from previous studies. The perceived value and attachment to place are one of the very important parts in the supplier-oriented. Tourists may have different consequences depending on the off-season and high-season seasons, but this can give implications in that national emergencies such as this COVID-19 can have different consequences. It is necessary to include the experiential element of a new cultural tourism destination and study it.