지역 인증 맛집 이미지와 지각된가치, 가격민감도, 재방문의도의 구조적 관계 연구

Structural Relationship Study of Local Certification Matjip(reputation restaurant) and Perceived Value, Price Sensitivity, Revisit Intention

For practical research on local certification matjips, this study examined the impact relationship between the image of local certification matjips and their perceptual values, price sensitivity and revisitability. In addition, we looked into the impact of perceived value on price sensitivity and revisitability of local certification matjips. And we looked into whether price sensitivity affects revisitability. First of all, the image of a local certification matjips has been shown to give positive influence on perceptual values and willingness to revisit. Second, the perceived value of local certification matjips was found to have a positive influence on price sensitivity and revisitability. Third, the price sensitivity of local certification matjips was found to have a positive effect on the degree of revisit. On the other hand, images of local certification matjips have no significant impact on price sensitivity.