뷰티체험관광 품질이 행동의도에 미치는 영향

Beauty Experience Tourism Quality Influencing Behaviors Intention: Focused on the Moderating Variable of Subjective Well-being

This study assumes the effect of beauty experience tourism quality factors on behavioral intention, analyzes the relationship between the quality of beauty experience service and behavioral intention, and what experience factors are behavioral intentions including re-engagement intention and recommendation intention. We looked at the significant effect on. Through empirical analysis, it was confirmed that the quality factors of beauty experience tourism have a positive effect on behavioral intention. The effect between the service factor and the behavioral intention of the staff was the highest, followed by the effect of the experience facility environment factor and the behavioral intention. This study is expected to provide basic data required for specialization of beauty experience tourism and direction setting for market activation, and to present the direction of the tourism industry after the Corona 19 pandemic.