윤리적 소비동기, 윤리적 소비, 공정관광 참여의도의 영향관계에 관한 연구

Effects of Ethical Consumption Motives, Ethical Consumption on Participation Intention on Fair Tourism

The aim of this study was to examine the relationship between ethical consumption motives, ethical consumption and fair tourism behavior intention. To achieve the goals of this study, survey was conducted during the period from November 4 to 15 of 2019 in Busan, Republic of Korea. Total of 150 samples were utilized for the final analysis. According to the analysis, motives of ethical consumption had partial impacts on ethnical consumption. Also, ethical consumption had partially influenced on participation intention on fair tourism. Practical and theoretical implications of the results were addressed with the directions for future study based on the results of this study.