온라인 교육서비스 품질이 교육서비스 가치와 전공만족에 미치는 영향

Effects of online education service quality on education service value and major satisfaction: Focusing on students of the airline service department

This paper will examine the service quality of online education as a substitute for face-to-face classes, rather than an auxiliary role in classroom settings after COVID-19. For this purpose, the research subjects were selected as students attending airline service departments. Research on whether online education has the service quality that can replace traditional face-to-face lectures could lead to a variety of implications, both theoretically and practically. The data collection for research was conducted through an online survey, then the analysis found that materiality, reliability, responsiveness, assurance, empathy of the quality of online education services all have a positive impact on the value of education services. Also, the value of education service has a positive effect on satisfaction of major. Based on these results, the fact that the performance of the system for online education, communication with students, and prompt response to student inquiries should all be recognized as important. In addition, reliability should be the most important quality of online education services. Finally, in order to enhance students' satisfaction with their majors, they should increase the value of the educational services they feel.