항공사 셀프체크인 키오스크(kiosk) 서비스 특성에 대한 경험가치, 선호도, 지속적 이용의도에 관한 연구

A Study on Experience Value, Preference, and Continuous Use Intention of Airline Self Check-in Kiosk Service Characteristics

The purpose of this study is to research the relationship among experience value, preference and intention to continuously use airline kiosk service. For the empirical analysis, a survey was conducted on consumers who have experience in using kiosks and 250 samples out of the collected data were used for the final analysis using SPSS. The results showed that reliability, usefulness, and ease of use of airline kiosk service characteristics factors excluding playfulness and safety had a significant effect on experiential value and intention to use continuously, and playfulness and reliability excluding usefulness, ease of use and safety had a significant effect on preference. In addition, the experience value has a significant effect on preference and intention to use continuously, and preference has a significant effect on intention to use continuously. Therefore, it is proven that the reliability on accurate and systematic technology to the travelers is the key factor to satisfy service value and satisfaction and that leads continuously used by consumers and draw positive recommendations from surrounding people, and it can provide useful implications for effective operation of airline kiosk service.